Case Study · Web Design & Development
Corporate Website
for CLPL Veterinary
We designed and developed a full-scale corporate website for CLPL.Online booking, pet insurance integration, symptom checker and a conversion-first structure built to handle millions of monthly visitors.
Page load speed
Online booking system
Mobile responsive
Foundation built in
Our Approach
How We Did It
Discovery & Architecture
Mapped the full service range across clinic locations — pet services, conditions, treatments, and specialist vets. Designed an information architecture that lets any visitor find what they need in under 3 clicks.
UI/UX Design
Clean, professional design aligned with CLPL's brand identity. Trust signals front and centre: award badges, Google star ratings, clinic counts. Hero with online appointment booking form above the fold on every key page.
Development
WordPress build with custom theme. Integrated: online appointment booking system, Google Reviews feed, pet insurance comparison, clinic location finder, before/after gallery, and symptom checker widget.
SEO Foundation
Individual optimised pages for every service category and treatment type. Schema markup for medical business, clinic locations, and FAQ. Google Business Profile strategy for all locations. Core Web Vitals: all green.
QA & Launch
Full cross-device and cross-browser testing. Performance audit — 1.3s load time achieved. Staged rollout with zero downtime. Staff training delivered so the CLPL team can manage content, clinics and appointments independently.
The Delivered Website
See the Complete Site We Delivered
Who This Is For
Sound Like Your Business?
This type of website works best for healthcare brands, multi-location service chains and professional networks that need to build trust at scale and convert online visitors into real appointments.
Veterinary & Medical Clinics
Single or multi-location clinics that need online booking, patient trust signals, and condition/treatment content that ranks on Google and drives qualified appointments.
Multi-Location Networks
Franchise brands and chain businesses with 5, 50 or 500 locations that need a unified corporate site with individual local pages for each branch.
Appointment-Based Services
Dentists, physios, salons, consultants — any business where the conversion goal is a booked slot, not a purchase, and the website needs to make booking effortless
Award-Winning Brands
Businesses with industry recognition, certifications or media mentions that need a website which showcases authority and converts that trust into enquiries.
SEO-Driven Healthcare
Healthcare and wellness brands that want to capture organic search traffic from patients searching for conditions, treatments and local specialists — and convert them before competitors do.
The Challenge
10+ Clinics
One Outdated
Website.
CLPL had built Poland’s largest veterinary network over 5 years, but their digital presence didn’t reflect their scale or reputation. Their old website was slow, difficult to navigate, and couldn’t handle the complexity of communicating 10+ locations and dozens of specialist services.
Pet owners were calling clinics directly to book — consuming staff time — or simply going to competitors with faster, more modern online experiences. CLPL needed a website that works as hard as their vets do.
- No online booking — all appointments handled by phone
- No individual pages for clinic locations or local SEO
- Poor mobile experience across all devices
- No pet insurance information or comparison tool
- Slow load speed, high bounce rate on paid traffic
- Not ranking for condition or treatment keywords
“SV Dev delivered exactly what a network of our scale needed — a fast, professional website that handles 80+ locations, online booking and our full range of treatments without any complexity for the end user. Online appointment volume increased significantly within the first month of launch.”